Birth of a Demagogue

You may remember that I had some issues with Ayn Rand recently. My initial reaction, upon finally being exposed to some of her work, was to object vehemently, mostly on artistic grounds. I wrote a blog entry, posted it, and moved on to other things.

Then I discovered the power of Google Alerts.

Followers of Ms. Rand (you could almost call them Rand cultists) had Google Alerts set up for any mention of her name. So quite suddenly I found that my readership count increased measurably, and people were leaving comments on my post. And because the tone of my blog post was light (I believe the relevant phrase was “Ayn Rand can bite me”), these comments contained charming and insightful criticisms calling me, for instance, “intellectually jejeune.” (My new favorite phrase!)

Naturally, I immediately realized that this represented a host of new opportunities. Because what’s more fun than messing with the heads of a group of Ayn Rand cultists?

“Ayn Rand can bite me” set the tone, and I wrote a couple more entries in which I took little shots at the cult of Rand. And sure enough, my readership spike continued and the comments kept coming in. It was huge fun.

Trouble is, in order to keep the cultists aggravated I ended up writing things that I didn’t quite believe. I mostly believed them, they were in the neighborhood of what I believed, but strictly speaking, no, I was asserting untruths in order to keep the attention of the Randiacs.

Still, that “intellectually jejeune” comment stung a little. So I finally decided to stop telling lies in the name of outrageousness, and to write a thorough, essay-length critique of Objectivism. Then an actual dialogue could begin, and perhaps a real back-and-forth might prove possible with the people I had been maligning as Randiacs.

The result: crickets.

The readership spike stopped spiking. The only comments I got were from friends of mine who already agreed with me. From the cultists, nothing. Stone silence.

I joked about it in a subsequent blog. Pretended that since no one had attempted to refute my argument then ipso facto it must be considered as having been proved true, and I expected sales of Atlas Shrugged to plummet immediately. No such luck.

The more likely explanation is, per Occam’s razor, the simplest one. Now that I was no longer being provocative, no one was provoked. And to the cultists, the idea of responding to a 3,700 word critical essay was absurd in a Comments box on someone else’s blog post, so naturally none of them even attempted to.

This is one explanation for how Rush Limbaugh was born. How Glenn Beck came to be. Being as charitable toward them as humanly possible, I have to concede that once upon a time, they might have been real people with something real to say. But that they quickly discovered that real criticism vanishes into the wind, while verbal grenades draw attention and response and further attention and increased ratings and yet more attention and bigger paychecks and then more attention. And never mind if, little bit by little bit, the things they said strayed further and further from the neighborhood of truth.

Do that long enough, and eventually it does become true, because you start to believe your own bullshit. And then you’re a weeping monstrosity like Glenn Beck.

So.

Just in case my mention of Ms. Rand happened to trigger a Google alert, if you are one of her devotees, I ask only one thing: don’t bother. There’s no need to respond in any way. We’re not going to agree, so don’t waste your time. If you are one of those who believe Glenn Beck is the new messiah, and you too have a Google alert set up, there’s just no point trying to defend him here, so move on. I’m not going to say anything outrageous just for the purpose of picking a fight, and if you try to pick one I’m probably going to just ignore it. So move on. There are better things to do, and I plan to go and do a few of them.

Have a lovely day.

(Chowderheads.)