Twenty minutes, that's all. The email ad for the incorporation book was about to go out, and twenty minutes before it was supposed to happen, our server crashed. The site became inaccessible. Since you really don't want any of your customers to find a dead site, particularly not your first and perhaps largest wave of customers, the motivated ones who see the ad and say to themselves "Hey, that's exactly what I've been wanting!," a dead site for even a brief time is no good at all.
So we pushed it to tomorrow morning. The site is back up, the email happens in the morning, and then we see how things go.
Good thing I'm not a believer in omens.
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