We have begun a new company--arising from and yet unrelated to Zenmovie, LLC. The new entity will, in future, serve as the umbrella for everything we do, and it is for this company that we recruited Monica Kim to serve as our third partner. After several days of running through every name we could possibly imagine (I'm still annoyed that Mythos was taken), we finally settled on Lightwheel Entertainment, Inc.
What does it mean? Well, we were initially thinking about spinning wheels, turning straw into film, and saw the wheel itself as a reel of film, a wheel of light. But then I discovered this--a phenomenon known as a marine lightwheel, one of those unexplained wonders that is probably just bioluminescent algae or plankton, organized into colonies, set into motion in the sea. But I loved the image, and found that it suited our mission very well, that a broad description of one phenomenon matched with the kind of movies we want to make: something mysterious, just below the surface.
And so we are named. Filed the papers last week, got our employer ID number, all that. We all have murderous to-do lists already, we have registered several versions of the domain name, we don't yet have a website but we will when the time is right. Lightwheel will be a production company above all else, probably working on co-productions with other production companies, and we have already begun the process of getting our first project off the ground--maybe even our first two projects.
Can't wait for the day when we first see our logo, a wheel of light turning beneath the surface of the sea, flickering across a movie screen. The start of something, right here.
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